About IECNET
The IECNET Story
IECNET was not built in a boardroom.
It was built across two acquisitions, three industries, four countries, and fifteen years of two founders who kept choosing to build together rather than apart.
IECNET was founded in 2013, not as a consultancy, but as the operating company behind one of Greece's pioneering e-commerce ventures. From day one, it had two co-founders with two distinct but complementary roles. Paris Tzolos ran operations, building the warehouse, managing supply chains, negotiating suppliers, and growing the business from zero. Olga Labutina ran marketing as CMO, building the brand, driving customer acquisition, and creating the market presence that made readyforbaby.gr one of Greece's most recognized names in its category.
But readyforbaby.gr was not their first company together.
Before IECNET, Paris and Olga had already co-founded and scaled H&H Hellenic Heritage, a premium Greek gourmet food brand that reached international markets across six countries including India, Russia, the USA and the UK, and successfully exited through acquisition. They came to IECNET as founders who had already built and sold together.
Over eleven years, they grew readyforbaby.gr into a market leader, until its acquisition by one of Greece's largest pharmacy groups in 2025.
But IECNET did not just build an e-commerce store during those years.
In 2018, Olga made a deliberate internal pivot from CMO to executive coach. She had spent years watching talented leaders plateau not because they lacked ability, but because they lacked the executive presence and leadership identity to match their actual capability. She built IECNET's coaching practice from within, earning her Master Certified Coach credential and becoming one of the top 3% coaches globally.
When readyforbaby.gr was acquired in 2025, IECNET did not close. It transformed.
The operational expertise, the brand building experience, the coaching capability, and the AI leadership frameworks Paris was developing through MIT, all came together into what IECNET is today: a boutique consultancy that transforms companies, AI strategies, and the leaders behind them.
This is not a firm that decided to become consultants. It is a firm that spent thirteen years earning the right to be one.
Co-Founder | Executive Coaching
Olga Labutina
Olga spent her first decade inside some of the world's most demanding corporate and entrepreneurial environments, building brands, launching markets, and leading cross-functional teams across Russia, Italy, Greece and internationally.
At Danone Russia, she helped drive Activia to become the number one performing Activia market globally. She managed its highest media budget, led cross-functional innovation projects, and delivered record category performance across multiple product lines. At Tele2, she launched and built brand presence across 17 Russian regions. At Bulgari in Rome, she consulted on luxury market strategy for one of the world's most recognized luxury brands.
She did not just work inside big corporations. She built alongside them.
Olga co-founded H&H Hellenic Heritage as CMO, scaling the premium Greek gourmet food brand to international markets across six countries before its successful acquisition. She co-founded readyforbaby.gr alongside Paris as CMO, leading strategic marketing and brand development for over a decade. She led marketing and product development at Sentio Solutions, a San Francisco based health-tech startup developing digital therapeutics for mental health.
In 2018 she made a deliberate pivot.
After years watching talented senior leaders plateau, not because they lacked ability but because they lacked executive presence, strategic visibility and the leadership identity to match their actual capability, she became an executive coach to fix exactly that.
Today Olga holds the Master Certified Coach credential from the International Coaching Federation, placing her in the top 3% of coaches globally. She coaches senior leaders and executives from Amazon, LinkedIn, Stripe, Uber, HP, Danone, Tripadvisor, ABInBev, LVMH, Accenture and more, through her own practice and as a certified coach on Skillsoft, Torch, The Mind Gym, Coachello, Speexx, Leqture and Wyde.
Education
- —MBA, Business Administration and Luxury Business Management. SDA Bocconi School of Management, Milan.
- —BSc and MSc, Sociology. Lomonosov Moscow State University.
- —Master Certified Coach (MCC). International Coaching Federation, Top 3% Globally.
- —Member, SDA Bocconi Alumni Association.
Co-Founder | Business & AI Consulting
Paris Tzolos
For over fifteen years Paris has simultaneously run three businesses, IECNET, Iraklio Center and VTV Energy, while building readyforbaby.gr from zero into one of Greece's leading e-commerce destinations in its category.
That is not a resume. That is an operating system.
At readyforbaby.gr, Paris did everything a founder actually does. He built the warehouse, managed the supply chain, handled customer service, negotiated with suppliers, and made deliveries himself when needed. Over eleven years, he grew it from a startup into a market leader, and then managed its acquisition and integration into TFM Group, one of Greece's largest pharmacy operators.
During the post-acquisition consultancy period, he restructured supplier relationships, renegotiated logistics contracts, and drove significant growth across multiple product segments. Then he realized his value is not in running one company. It is in transforming many.
Before e-commerce, Paris worked in international business development across Greece, India and Italy, building commercial relationships across markets most consultants have only read about.
Education
- —MBA, Strategy and Finance. SDA Bocconi School of Management, Milan.
- —Vice-President, SDA Bocconi Entrepreneurial Club.
- —BSc Economics, General Business Administration. University of Piraeus.
- —MIT xPRO AI Leadership and Strategy Program.
- —NTU Executive Certificate in Agentic AI Leadership.
- —Member, SDA Bocconi Alumni Association.
What We Believe
Four convictions earned the hard way.
01
Real experience is irreplaceable.
Between us we have built warehouses, launched brands across six countries, restructured acquisitions, and coached executives at some of the world's most demanding companies. We do not advise from theory. We advise from experience.
02
Business transformation and leadership development are inseparable.
You can restructure a business perfectly and still watch it underperform, because the leaders running it have not evolved. We work on both simultaneously.
03
Boutique is a strength, not a limitation.
Every client works directly with us. No junior teams. No templates. No generic frameworks dressed up as strategy.
04
AI transformation starts with people, not technology.
Most companies invest in AI tools before fixing their processes, governance and leadership capability. That is why most AI projects fail. We fix the foundation first.
Meet the Team
Two founders. You work with both.
Olga Labutina
Co-Founder · Executive Coaching
SDA Bocconi MBA · MCC Top 3% Globally
Paris Tzolos
Co-Founder · Business & AI Consulting
SDA Bocconi MBA · MIT xPRO AI Strategy